How Energy Customers Are Becoming More Savvy — And What You Need to Do About It

Utility companies have one goal: to keep the lights on and help us do the same. In today’s interconnected world, we all want to be able to control our lives, and now we want to do the same with our utilities.

These companies are tasked with making sure that the power is always running, no matter what time of day or night. They have a few options when it comes to ensuring that their systems aren’t overworked: they can build more power plants, they can upgrade existing equipment, can look into renewable energy sources like wind or solar, or can encourage customers to use less energy.

The best way to make sure that your utility company can provide you with reliable energy is by reducing your dependence on them.

Utility companies are starting to realize that they can help their customers reduce their energy bills, carbon footprint, and energy usage by providing customers with data access. With this information, customers can adjust their habits or make specific changes around the house to use less energy.

This is an excellent benefit for utility companies because they are helping the environment while connecting with their customers on a deeper level. The old way of providing utility services was to send bills out each month and hope that everyone paid them on time. Now, utility companies are taking a more proactive approach by helping customers track their energy usage in real-time and giving them resources to change their habits or make specific changes around the house to save money on bills.

Customers can view the types of energy they consume — whether it’s electrical, gas, or solar — and see in-depth breakdowns of where that energy goes. Does one household member always leave the lights on? Are you spending a lot on heating your pool? The data is there for you to find out.

You can also set goals and alerts to be notified when you’re using more energy than expected or have reached a certain bill amount. It’s all there at your fingertips — on your phone, tablet, or computer — so you can manage your energy usage with ease.

And, of course, that’s only the beginning. You can also get tips on ways to reduce your carbon footprint and save money on your bills. Utility companies typically offer a host of resources for their customers to learn about being environmentally friendly and reducing their energy usage. For example, some utilities will show you how much choosing one type of appliance over another could save you over time; others will power your home with renewable energy sources, and others participate in appliance recycling programs.

From paper bills to digital platforms, utility companies are starting to give customers the resources to understand better and control their electricity usage.

How Can You Help Your Customers Make the Best Use of Each Kilowatt?

For many utility companies, the answer lies in providing data access. As technology evolves and becomes more accessible, consumers now expect responsibility and accountability from the services they pay for. This includes energy consumption. When energy customers are given a greater understanding of how much energy they’re using — and how much that costs them — they have more control over their electricity usage and carbon footprint.

With Tilli, we marry the desire customers have to see all of their data with preference-based communication tailored to their behaviors and choices. We deliver the information to the consumer wrapped in a bow, exactly how they requested it.

Our delivery systems and over 240 integrations help you give your customer the experience they seek from their utility provider. If you’re ready to dive into the deep end, let’s talk today.